About the work
As part of my cinematography class at Bond University, Australia, I produced a 30 second TV commercial for a semester assignment. The brief was to create a broadcast style ad, and I decided to build my project around the DJI Avata FPV drone, combining cinematic live action with real footage captured directly on the Avata. The finished commercial received a High Distinction grade.
The live action was shot on a Sony FS7 with Xeen CF and Zeiss Compact Prime lenses, then blended with Avata footage to create a tight, energetic spot that feels grounded and immersive at the same time.
Behind the Work
I handled the project end to end, from concept and planning through to final post production. I organised actors, scouted locations, and designed the shot list to make the live action and FPV footage feel like one cohesive world. On set, I worked with a production assistant who supported the shoot so I could stay focused on camera, lighting, and performance.
In post, I cut the commercial to a strong pacing curve and matched the look between the FS7 footage and the Avata recordings. The goal was a polished, broadcast ready result that sells the experience of FPV while keeping the visuals cinematic and controlled.
Services offered:
• Concept and Planning: I developed the commercial concept, planned the structure, and prepared the shot list for a 30 second TV format.
• Pre Production: I cast actors, scouted locations, and organised the logistics needed to execute the shoot efficiently.
• Cinematography: I shot the live action portion on a Sony FS7 with Xeen CF and Zeiss Compact Prime lenses, focusing on clean product visuals.
• FPV Drone Footage: I captured and integrated real Avata shots to showcase movement, speed, and perspective.
• Editing and Finishing: I edited the full commercial, shaped the pacing, and unified the visual style across camera and drone footage.
• On Set Coordination: I led the shoot with support from a production assistant, keeping the set running smoothly while maintaining creative control.