Marketing

DJI Avata Commercial

As part of my cinematography class at Bond University, Australia, I produced a 30 second TV commercial for a semester assignment.

Client

Personal / University Project

Client

Personal / University Project

Client

Personal / University Project

Date

November 25, 2023

Date

November 25, 2023

Date

November 25, 2023

Services

Directing, Cinematography, FPV Drone Filming, Editing

Services

Directing, Cinematography, FPV Drone Filming, Editing

Services

Directing, Cinematography, FPV Drone Filming, Editing

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About the work

As part of my cinematography class at Bond University, Australia, I produced a 30 second TV commercial for a semester assignment. The brief was to create a broadcast style ad, and I decided to build my project around the DJI Avata FPV drone, combining cinematic live action with real footage captured directly on the Avata. The finished commercial received a High Distinction grade.

The live action was shot on a Sony FS7 with Xeen CF and Zeiss Compact Prime lenses, then blended with Avata footage to create a tight, energetic spot that feels grounded and immersive at the same time.

About the work

As part of my cinematography class at Bond University, Australia, I produced a 30 second TV commercial for a semester assignment. The brief was to create a broadcast style ad, and I decided to build my project around the DJI Avata FPV drone, combining cinematic live action with real footage captured directly on the Avata. The finished commercial received a High Distinction grade.

The live action was shot on a Sony FS7 with Xeen CF and Zeiss Compact Prime lenses, then blended with Avata footage to create a tight, energetic spot that feels grounded and immersive at the same time.

Behind the Work

I handled the project end to end, from concept and planning through to final post production. I organised actors, scouted locations, and designed the shot list to make the live action and FPV footage feel like one cohesive world. On set, I worked with a production assistant who supported the shoot so I could stay focused on camera, lighting, and performance.

In post, I cut the commercial to a strong pacing curve and matched the look between the FS7 footage and the Avata recordings. The goal was a polished, broadcast ready result that sells the experience of FPV while keeping the visuals cinematic and controlled.

Services offered:

Concept and Planning: I developed the commercial concept, planned the structure, and prepared the shot list for a 30 second TV format.
Pre Production: I cast actors, scouted locations, and organised the logistics needed to execute the shoot efficiently.
Cinematography: I shot the live action portion on a Sony FS7 with Xeen CF and Zeiss Compact Prime lenses, focusing on clean product visuals.
FPV Drone Footage: I captured and integrated real Avata shots to showcase movement, speed, and perspective.
Editing and Finishing: I edited the full commercial, shaped the pacing, and unified the visual style across camera and drone footage.
On Set Coordination: I led the shoot with support from a production assistant, keeping the set running smoothly while maintaining creative control.

Behind the Work

I handled the project end to end, from concept and planning through to final post production. I organised actors, scouted locations, and designed the shot list to make the live action and FPV footage feel like one cohesive world. On set, I worked with a production assistant who supported the shoot so I could stay focused on camera, lighting, and performance.

In post, I cut the commercial to a strong pacing curve and matched the look between the FS7 footage and the Avata recordings. The goal was a polished, broadcast ready result that sells the experience of FPV while keeping the visuals cinematic and controlled.

Services offered:

Concept and Planning: I developed the commercial concept, planned the structure, and prepared the shot list for a 30 second TV format.
Pre Production: I cast actors, scouted locations, and organised the logistics needed to execute the shoot efficiently.
Cinematography: I shot the live action portion on a Sony FS7 with Xeen CF and Zeiss Compact Prime lenses, focusing on clean product visuals.
FPV Drone Footage: I captured and integrated real Avata shots to showcase movement, speed, and perspective.
Editing and Finishing: I edited the full commercial, shaped the pacing, and unified the visual style across camera and drone footage.
On Set Coordination: I led the shoot with support from a production assistant, keeping the set running smoothly while maintaining creative control.